Much of this Chicago group's output so far felt just a bit too vague and impalable for me to make sense of it but their new longplaying debut now is playing in a different league altogether. I'm tempted to spew a platitude about how their sound is "clicking into sharp focus" here but really, it's more of an intentional soft-focus putting their jangly melange of power pop, art-, garage- and psych rock, splashes of '90s indie rock and '80s Flying Nun Records-esque psychedelia in just the right light. This shit sounds like something that should've been released about 15 years ago and looking back, it makes me wonder how it happened that particular, timeless subniche kinda went largely dormant since then. Or rather, it kinda was there in the margins all along, just waiting for an impressive, quality release like this to occur and, hopefully, shock the genre out of its self-indulgent mediocrity. There's a surreal, hypnagogic vibe pervading these tunes i probably haven't heard so strikingly since the early works of Rat Columns and Blank Realm at the beginning of the 2010s, though other, more garage-leaning stuff from that same era also comes to mind like the equally jangly and foggy early days of White Fence or Apache Dropout and i can't help but find a distinct note of '90s shoegazers Flying Saucer Attack in there as well. This is just the kind of wondrous, off-kilter weirdo pop album i didn't quite realize i've been missing so much since then.