To me, previous releases of Mason City, Iowa’s Why Bother? have usually been a somewhat hit-and-miss kind of affair, although the undeniable highlights no doubt made up for any instance in which the songwriting was just a tad too undercooked or the performance just didn’t quite spark. Over time their hits-to-duds ratio has certainly improved though and their newest offering is hands down their strongest set of new catchy-as-fuck tunes so far, as usual melting strikingly simple ’77 vibes, scraps of power pop and plenty of contemporary garage- and synth punk into an impressive succession of unstoppable hooks and melodies with quite a bit of stylictic breadth.